La investigación aplicó una explicación cuantitativa con el enfoque descriptivo y causal. Keywords: Brand image, brand trust, customer satisfaction, repurchase intention. Besides, customer satisfaction also cannot explain the causality between brand trusts and repurchase intention of Pertalite in Indonesia. This result implies that customer satisfaction failed in mediating the relationship between brand image and repurchase intention.
The findings of the study showed that brand image and brand trust do not have an impact on customer satisfaction and repurchase intention of Pertalite. Furthermore, the data were analyzed undergoing Structural Equation Model (SEM) with the software LISREL 8.8 version. A cluster sampling was engaged in this survey method and collected using structured questionnaires. The research applied a quantitative explanatory with a descriptive and causal approach.
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